A "military brat", Jesse Jane grew up on military bases and was somewhat of a tomboy. She combined her love of sports with her long training in dance and became a top cheerleader in high school. After graduation she began doing TV commercials, including one for the "Hooters" restaurant chain. She won several "Hawaiian Tropics" beauty contests and managed to snag a role in Baywatch: Hawaiian Wedding (2003). She was named "Miss Photogenic" by the American Dreams Pageant, and soon afterwards embarked on a career as a top bikini model. Her desire to break into the film business led her to sign a contract with adult-film production company Digital Playground. The films the company put her in have proved extremely popular, as has her line of sex toys. Her films have been nominated for numerous AVN awards, as has she herself, and in 2004 AFW put her on the cover of its directory.